Duration 11:16

How 7 Mumbai-based women Entrepreneurs made a 1600 Cr empire from 80Rs | Lijjat Papad Case Study

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Published 18 May 2021

Everyone enjoys ‘rags to riches’ stories and everyone likes tales of stupendous success achieved through sheer determination. The story of Shri Mahila Griha Udyog Lijjat Papad is all that and much more. Today, Lijjat is more than just a household name for ‘papad’ (India’s most popular crispy bread). Started with a modest loan of Rs 80, the cooperative now has annual sales exceeding Rs 301 crore (Rs 3.1 billion). What’s more stunning than its stupendous success is its striking simplicity. And perhaps that is the most interesting lesson managers can pick up from Shri Mahila Griha Udyog Lijjat Papad. Sticking to its core values for the past forty years, Lijjat has ensured that every process runs smoothly, members earn a comfortable profit, agents get their due share, consumers get the assurance of quality at a good price, and society benefits from its donations to various causes. Let's understand how they did it in this video. Check out Think School's Online courses: 1. Learn how to communicate ideas like us with the Communication Masterclass: https://communication.thethinkschool.com/yt 2. Land your dream jobs and customers through the LinkedIn Masterclass: https://linkedinmasterclass.thethinkschool.com/yt 3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass: https://resumemasterclass.thethinkschool.com/yt Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE Thumbnail by Jangaiah (If he likes your content, he'll do thumbnails for free contact him at nethulajangaiah@gmail.com) Want to buy the equipment we use? Mic: https://amzn.to/2PjDNAP Camera: https://amzn.to/3dMzojh Camera Stand: https://amzn.to/3nidnfp Mobile holder for stand: https://amzn.to/3xgCF25 Follow Think School's on: Telegram group: https://t.me/Thinkschoolers LinkedIn: https://in.linkedin.com/company/the-think-school Instagram: https://www.instagram.com/thethinkschool/ Facebook: https://www.facebook.com/thethinkschool #lijjatpapad #karramkurram #womenempowerment

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